Data security is becoming a bigger issue in today's online world. If you haven't already, you're going to get some comments from members who want to know why their interactions with your club website aren't 'secure'.
We take security very seriously indeed, as your data does not belong to us and we need to protect it. Making a site secure is an extraordinarily onerous process given how important it is, so we've decided to expand our offering a bit to make it easier for non-technical club people to have a secured site.

Google has started cracking down on sites that don't currently have a security certificate in place. As suggested in this blog article, the lack of a certificate may affect rankings in their search results, and Chrome also looks a bit scarier when viewing a site without a certificate.
This is what a site looks like in Chrome when it is secured by a certificate:

This is what a site looks like in Chrome when no certificate is in place.

The next two sections explain each option in more detail.
For clubs who would like to continue using their club domain name, we have invested heavily in some infrastructure to try and make this whole certificate problem go away for you. We have constructed a way to procure and install a certificate on your behalf, but it needs to be done on a regular basis as the certificates we acquire have a very short life-span.